This spot for Björn Borg is hitting the religious right in the head with a big stick.

It was actually made for Absolut Vodka , but they didn’t like it. Farfar kept the movie and later changed the sender to Björn Borg. So it changed from in an Absolut world to Love for all. It’s a little generic and fits all progressive companies pretty well (like Google!), but on the other hand it’s really well directed.

Via Resume (Swedish) 1 & 2.