I found a great collection of vintage ads on Flickr. The Delmonte ketchup ad above would be cool to run as a PR trick today. Of course, no one will “get it” and it will get banned ASAP. But it should generate a lot of free media, and when the press ask about it, just say that the ad was “post ironic”.
Whatever you think about Thatcher, this ad is simply brilliant.
Not only has it won awards for best ad of the century, it also firmly positioned Saatchi & Saatchi as the conservative ad agency. But maybe that will change as they are now working for Brown.