vomiting girl in ad

The UK has the highest teenage pregnancy rates in western Europe. The government doesn’t like the ring of that and spends a lot of money on campaigns. That’s good news for DLKW who got some of those money, and made this ad (click to watch it) for the Central Office of Information. (Via Scamp)

While reversed vomiting is cool, the ad doesn’t grab me. Maybe it’s because it’s played backwards and ends all happy. It reminds me alot of this and this Swedish ads by Forsman & Bodenfors. Although they are against booze, they are still very similar to the DLKW ad, only better.